We went deep inside ourselves with Zico.

We partnered with Zico to create unique all-day experiences in NY & LA that focused on the unfiltered stories of Breakers. We reached 3M+ people with the message that it's #What'sInside that counts.

#WHATSINSIDE

We challenged FujiFilm with an idea.

The idea that cameras could be used for social good.

The mission: to create, capture, share and hold onto moments of kindness. So armed with INSTAX cameras, Breakers united with one another and the community to create moments worth holding onto.

#INSTAXSHOOTFORGOOD

We hit the streets with Shinola.

We developed a custom branded experience with Shinola on bikes riding through the streets of Detroit. From abandoned factories, gentrifying districts and sculpture parks to barbershop talks, small manufactures and a special behind-the-scenes Shinola factory tour with President Jacques Panis. These immersive moments with the people behind the renaissance of Detroit created a lasting impression and forever connection between our community and a brand that championed the city.

BUILTINDETROIT

We climbed higher with Delta.

We partnered with Delta and our friends at The Big Quiet to create a live community event at the legendary Fox Theatre. This sold-out event featured mediations and musical performances from the city's top talent.

We rallied the troops with GE.

GE believes that young people should use their energy for good. In a rare keynote event, GE Energy’s CEO Russell Stokes interviewed the beloved mayor of Atlanta, Kasim Reed. The message was simple - Take A City. The mayor’s rallying call traveled far beyond the room to reach 500K people online (NowThis).

#TAKEACITY

We kicked it with Puma.

We collaborated with Puma to create a competition that put everyone on a literal equal playing field - a soccer tournament. Set on the first soccer field built inside a major transit hub, we embraced everything that makes a city vibrant - its people and its streets.

#SOCCERINTHESTREETS

We give local companies a big stage.

We worked with the real estate arm of Under Armour to produce our Breakout LIVE in Baltimore. It’s a one-night live event where we shine a light on the rockstar Breakers in that city. Expect music, spoken-word, riveting stories and for the entire neighborhood to be in the audience.