We went deep inside ourselves with Zico.
We partnered with Zico to create unique all-day experiences in NY & LA that focused on the unfiltered stories of Breakers. We reached 3M+ people with the message that it's #What'sInside that counts.
#WHATSINSIDE
We challenged FujiFilm with an idea.
The idea that cameras could be used for social good.
The mission: to create, capture, share and hold onto moments of kindness. So armed with INSTAX cameras, Breakers united with one another and the community to create moments worth holding onto.
#INSTAXSHOOTFORGOOD
We hit the streets with Shinola.
We developed a custom branded experience with Shinola on bikes riding through the streets of Detroit. From abandoned factories, gentrifying districts and sculpture parks to barbershop talks, small manufactures and a special behind-the-scenes Shinola factory tour with President Jacques Panis. These immersive moments with the people behind the renaissance of Detroit created a lasting impression and forever connection between our community and a brand that championed the city.
BUILTINDETROIT
We climbed higher with Delta.
We partnered with Delta and our friends at The Big Quiet to create a live community event at the legendary Fox Theatre. This sold-out event featured mediations and musical performances from the city's top talent.
We rallied the troops with GE.
GE believes that young people should use their energy for good. In a rare keynote event, GE Energy’s CEO Russell Stokes interviewed the beloved mayor of Atlanta, Kasim Reed. The message was simple - Take A City. The mayor’s rallying call traveled far beyond the room to reach 500K people online (NowThis).
#TAKEACITY
We kicked it with Puma.
We collaborated with Puma to create a competition that put everyone on a literal equal playing field - a soccer tournament. Set on the first soccer field built inside a major transit hub, we embraced everything that makes a city vibrant - its people and its streets.
#SOCCERINTHESTREETS
We give local companies a big stage.
We worked with the real estate arm of Under Armour to produce our Breakout LIVE in Baltimore. It’s a one-night live event where we shine a light on the rockstar Breakers in that city. Expect music, spoken-word, riveting stories and for the entire neighborhood to be in the audience.
We brought the community together with Kellogg’s
We worked with Kellogg’s and Emmanuel Pratt’s Sweetwater Foundation Urban Farm on the south side of Chicago to create a block party, full of incredible talks, homegrown vegetables, sports and neighborhood celebration.
