Deep Dives with Zico in NYC & LA
We went deep inside ourselves with Zico.
We partnered with Zico to create unique all-day experiences in NY & LA that focused on the unfiltered stories of Breakers. We reached 3M+ people with the message that it's #What'sInside that counts.
#WHATSINSIDE
We challenged FujiFilm with an idea.
The idea that cameras could be used for social good.
The mission: to create, capture, share and hold onto moments of kindness. So armed with INSTAX cameras, Breakers united with one another and the community to create moments worth holding onto.
#INSTAXSHOOTFORGOOD
We hit the streets with Shinola.
We developed a custom branded experience with Shinola on bikes riding through the streets of Detroit. From abandoned factories, gentrifying districts and sculpture parks to barbershop talks, small manufactures and a special behind-the-scenes Shinola factory tour with President Jacques Panis. These immersive moments with the people behind the renaissance of Detroit created a lasting impression and forever connection between our community and a brand that championed the city.
BUILTINDETROIT
We climbed higher with Delta.
We partnered with Delta and our friends at The Big Quiet to create a live community event at the legendary Fox Theatre. This sold-out event featured mediations and musical performances from the city's top talent.
We rallied the troops with GE.
GE believes that young people should use their energy for good. In a rare keynote event, GE Energy’s CEO Russell Stokes interviewed the beloved mayor of Atlanta, Kasim Reed. The message was simple - Take A City. The mayor’s rallying call traveled far beyond the room to reach 500K people online (NowThis).
#TAKEACITY
We kicked it with Puma.
We collaborated with Puma to create a competition that put everyone on a literal equal playing field - a soccer tournament. Set on the first soccer field built inside a major transit hub, we embraced everything that makes a city vibrant - its people and its streets.
#SOCCERINTHESTREETS
We give local companies a big stage.
We worked with the real estate arm of Under Armour to produce our Breakout LIVE in Baltimore. It’s a one-night live event where we shine a light on the rockstar Breakers in that city. Expect music, spoken-word, riveting stories and for the entire neighborhood to be in the audience.
